So why does it matter to me who plays in the Super Bowl. Well I have to pay attention to the cities that play in the super bowl because of my product. Certain cities bring more luxury spenders. Thats what i have to pay attention to. For example, Seattle is a city of green, energy conscious, frugal. and thats just my opinion. Now compared to Atlanta, do I need to say more. They don't call it "hot lanta" for nothing. So my concern is solely based economically. Now dont get me wrong, We will still do well because of the market we serve. But if you have additional fans who spend and go to the games then you get a bigger impact. 
    What are your thoughts?