NBA Allstar 2010 is turning out to be the biggest hit..or biggest flop. Everyone is throwing a party. The problem is how do you know which party is good. Do you hit 3 to 4 in a night? well if you can afford that. Some clubs are charging as much as twice the normal drink price plus cover. Diddy is said to be doing 4 parties. Then you have the lines that will be ridiculous, and the traffic as well. What do you do. Then you have the money making opportunities. Sponsorships galore, everyone theowing , but the only problem with that is what does a sponsorship do for your bottom line. how can you capitalize on that. Is there an ROI. How can you best utilize your brand to get the maximum exposure while still trying to make some money. Well thats where you have to be creative and a great salesman on how strong your brand is. I am trying to partner with an A list celebrity party so as to increase my brand awareness as well as try and capture the celebrity dollar as a client. 
    So throwing away the business side of this event you have to look at the entertainment aspect. it is going to be crazy here. come on out and have some fun. The amount of money that will be streaming through this city will be ridiculous. Dallas being situated perfectly in this region makes driving in for the parties the popular option even if you are not going to the game. Exotic cars will be the hottest game in town, my opinion. its all about how you look in valet.