Im reading today that Bentley has announced the launching of the new Mulsanne. This vehicle is replacing the Arnage and starts at $300,000. Now what I think is interesting is that they announce this vehicle in the middle of a "recession". But, you have to ask, is their customer really in a recession. The people who buy this type of vehicle have extreme wealth. And I have always said the rich will still be rich. The reports have Bentley, Lamborghini and Rolls Royce and Maybach down a cumulative 31%. But Rolls Royce, Porsche and Ferrari reported individual increases of 8%. The brand in my opinion is whats driving the sales. The fact that only certain people can afford this car is a given, but the fact that this brand is such a status symbol is the biggest catch. Right now is the best time to increase market share and double up on your marketing efforts and strengthen your brand. When your competitor is slimming back on advertising and marketing, you swoop in and gain mind share, which is important.