So how are you effectively marketing your company with the least amount of money. In my industry the product sells itself. But you have to convince them or coach them into why they should buy. I have always relied on setting up visuals when I am marketing my company. A perfect example is when I sponsor any event whether it is a golf tournament or show, I always make sure I have an opportunity to interact with the audience that is on hand. I think that is the best way to have people interact with you and your brand.
So you have to be dynamic. If you are not, the n you have to have a dynamic product. Now, you also have to make sure your dynamic product is in front of the correct audience and demographic. I think this is going to be the best way for small companies to continue to thrive and be successful. You have to be effective and take advantage of any opportunity you have to put your product in front of eyeballs with personal interaction.Thats the winner. If they like your product your halfway there, but to keep and gain them as a customer they have to like you.